What is a Call to Action? It is hard to get someone to leave You Tube and go to your website. If your view count is high, you will get more visits to your site and lets say 1 out of 100 click your link in the video description and go to your website. With a powerful enough Call to Action, you can lower that to 1 out of 20. The Call to Action in my riddle videos is you have to click the link to get the answer to the riddle. That gives me a good conversion rate and makes it so the answer to the riddle is not sitting right there in front of you if you are wanting to solve it. The Call to Action can be anything in the form of a way to get more information and needs to be powerful. Lets face it, You Tube is one of the most popular website on the internet and getting people to leave and go to yours really needs to be thought out when choosing a topic for your site. I built the The Riddle Depot website with driving traffic to it from You Tube in mind from the very beginning. The Call to Action was planned before building the first page. |
