Planning a Website Planning ahead when building your new website is very important. Especially if you are building a site for generating ad revenue with the Google AdSense program. For a site to do well in the AdSense program, it must be appealing to your visitors without violating Google Adsense Terms and Conditions. You need to give them a reason to bounce around from page to page on your site to rack up on ad impressions before getting a click. Foe instance, with this tutorial, I could have put all of the information on a really long page and left it up to you to sort out all of the madness. Instead, I built sub pages to make it easy for you to find the information you are seeking. This also allows me to get multiple ad impressions from one visitor. Google uses what is called a CTR (click thru rate) to calculate revenue earnings. If your CTR is low, your earnings will be higher than if everyone clicked an ad just to be clicking. Most people think that getting clicks is most important when |
actually getting massive ad impressions is the real bread winner. Plan your site to be easy to navigate from page to page and carry a low bounce rate by making your site interesting to your topic. For instance, my jokes and riddles site has tons of pages where when you are finished with one joke or riddle, you click "next riddle" to go to another page and repeat. All of the pages are laid out similar to the next to make finding the answer easy, but the ads are different for each page by writing a different article on each page that does not use duplicated content from another website. Duplicate content penalties affect ad topics on a website. if you have lots of pages about solar powered toothpick holders all with original content and then a copy&pasted paragraph about video games on another you will get ads about toothpicks and solar power devices on your page about video games. You also want to name your images based on what ads you want to appear on your website along with your keywords, title, and description. I also use an image in the favorites icon to be displayed in the tabs at the top of your screen and in the address bar above. The image here is the GetViewed Network logo in which I named it tupelo web design.jpg. You want to have ads on your site that pertain to your visitors. If your target audience is kids, you don't want ads for life insurance showing up, right?
